I’ve been lucky enough to attend six summer Olympic Games, but I’d never before photographed a Winter Olympics. They’ve always been too far away and the UK has never been a major snowsport country, which has limited their news appeal. This time it was different. With Team GB anticipating a record medal haul and the Games staged in northern Italy, I headed off with nervous excitement, lured by the promise of fast action sports occurring amid beautiful snowy vistas. I covered ski jumping, big air, ice hockey, biathlon, curling and much more. A lot of it was alien to me but it was very enjoyable. There were new rules to learn, new challenges to face – I’ve certainly never had to wear sharp crampons at a football match.
而这些案例背后，藏着一个共同的逻辑——产品结构的本质，是对顾客需求的精准管理。如今消费者需要新鲜、体验、健康、美学和更好的服务，就连海底捞都推出了大排档，就是为了适配消费者的体验升级。餐饮行业除了“人货场”，还要关注“价效流”——这里的流量，不是单纯的营销流量，而是线下客流、内容客流、口碑客流的综合。
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